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El programa Artemis, que contempla tres misiones y que tiene como objetivo que la humanidad vuelva a la luna, fue anunciado en 2017 cuando Donald Trump, entonces presidente de Estados Unidos, autorizó a la NASA para comenzar con esta campaña lunar.

Este tema es relevante para los medios y para la sociedad en general por dos motivos. Este programa propone llevar por primera vez a una mujer y a una persona de color a la luna. Además, la NASA ha caracterizado el programa Artemis como un paso previo a la exploración humana de Marte.

En la actualidad, la noticia más relevante en relación a este tema es el lanzamiento de la misión Artemis I, que contempla lanzar una cápsula no tripulada y ponerla en la órbita lunar. Respecto a esta misión, se identifican tres hitos significativos en el último tiempo. El 18 de agosto se terminó de instalar el cohete Artemis en el Centro Espacial Kennedy de la NASA, ubicado en Florida, desde donde se lanzará este cohete. El 29 de agosto se trató de lanzar por primera vez el cohete, pero se debió cancelar este lanzamiento debido a problemas técnicos con uno de los motores. El 2 de septiembre se volvió a tratar de lanzar, pero este intento también terminó siendo cancelado. Los días posteriores a esta última fecha han estado marcados por especulaciones acerca del futuro de esta misión.

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<blockquote class="twitter-tweet" data-partner="tweetdeck"><p lang="es" dir="ltr">Mañana a las 14:17 EDT (mismo horario CL) <a href="https://twitter.com/NASAArtemis?ref_src=twsrc%5Etfw">@NASAArtemis</a> realizará un nuevo intento de lanzamiento del <a href="https://twitter.com/hashtag/Artemis1?src=hash&ref_src=twsrc%5Etfw">#Artemis1</a>. Estamos expectantes por seguir esta hazaña que llevará de regreso a la humanidad de la <a href="https://twitter.com/hashtag/Luna?src=hash&ref_src=twsrc%5Etfw">#Luna</a> en un par de años. <br>Sigue la transmisión en <a href="https://t.co/AirKdPuANO">https://t.co/AirKdPuANO</a> <a href="https://t.co/NqkvpErNfs">pic.twitter.com/NqkvpErNfs</a></p>— MAS (@astrofisicaMAS) <a href="https://twitter.com/astrofisicaMAS/status/1565741914867044355?ref_src=twsrc%5Etfw">September 2, 2022</a></blockquote><!-- [et_pb_line_break_holder] --><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script><!-- [et_pb_line_break_holder] -->
<blockquote class="twitter-tweet"><p lang="en" dir="ltr"><a href="https://twitter.com/hashtag/Artemis?src=hash&ref_src=twsrc%5Etfw">#Artemis</a> I update: Teams have decided to repair a seal between the mobile launcher and the rocket at <a href="https://twitter.com/NASA_Kennedy?ref_src=twsrc%5Etfw">@NASA_Kennedy</a>’s Launch Pad 39B. We are continuing to review options for the next launch attempt. <a href="https://t.co/90Hc3owp37">https://t.co/90Hc3owp37</a> <a href="https://t.co/o71AlgKJ3L">pic.twitter.com/o71AlgKJ3L</a></p>— NASA (@NASA) <a href="https://twitter.com/NASA/status/1567323921132707840?ref_src=twsrc%5Etfw">September 7, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

La cobertura de esta misión ha sido internacional, siendo varios los medios y personas que han comentado en redes sociales acerca de esto. Sin embargo, este es un tema que se puede calificar “de nicho”, por lo que la cobertura de los medios generalistas no ha sido la misma que la de medios especializados. En este sentido, los medios generalistas, como The New York Times en inglés y La Tercera en español han centrado su cobertura alrededor del primer intento de lanzamiento, mientras que los medios y las organizaciones especializadas han cubierto todos los hitos identificados.

Palabras clave y hashtags

En este tema se observan más palabras claves que hashtags. También se observa que en inglés existen hashtags más específicos que en español, probablemente porque la información oficial proviene de la NASA, cuyo contenido está mayoritariamente en inglés. Lo mismo sucede con las palabras clave, pero esto es algo propio del idioma, ya que en inglés existen palabras específicas para referirse a algo que en español tienen varias acepciones. También existen variaciones de hashtags o de palabras para referirse al mismo concepto. 

En general los posts y tweets son siempre identificables por contener la palabra Artemis (o alguna de sus variaciones) o NASA. El resto se repite en varios post y tweets, pero no en todos. El verbo scrub (cancelar o abandonar en español), ha sido usado transversalmente por los medios y las personas en redes sociales tras la cancelación de los dos intentos de lanzamiento. Por otro lado, el hashtag #WeAreGoing ha sido impulsado por las redes de la NASA, y se refiere a que la humanidad irá de nuevo a la luna.

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transform: translateX(16px) translateY(-4px) rotate(30deg)"></div></div><div style="margin-left: auto;"> <div style=" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);"></div> <div style=" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);"></div> <div style=" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);"></div></div></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;"></div></div></a><p style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/Ch0E9BXMPOh/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Inst. 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<blockquote class="twitter-tweet" data-partner="tweetdeck"><p lang="en" dir="ltr">It still doesn’t feel real <a href="https://twitter.com/hashtag/wearegoing?src=hash&ref_src=twsrc%5Etfw">#wearegoing</a> <a href="https://t.co/TYpvjgdliV">pic.twitter.com/TYpvjgdliV</a></p>— Camille Elizabeth (@TheGalacticGal) <a href="https://twitter.com/TheGalacticGal/status/1517238001981857792?ref_src=twsrc%5Etfw">April 21, 2022</a></blockquote><!-- [et_pb_line_break_holder] --><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script><!-- [et_pb_line_break_holder] -->
<blockquote class="twitter-tweet" data-partner="tweetdeck"><p lang="en" dir="ltr">Breaking News: NASA's Artemis I moon launch has been scrubbed a second time. Engineers were unable to resolve a hydrogen leak, which led the launch director to call off Saturday’s flight. <a href="https://t.co/9jZQosSavk">https://t.co/9jZQosSavk</a></p>— The New York Times (@nytimes) <a href="https://twitter.com/nytimes/status/1566088365069451265?ref_src=twsrc%5Etfw">September 3, 2022</a></blockquote><!-- [et_pb_line_break_holder] --><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script><!-- [et_pb_line_break_holder] -->

Personas vinculadas

Los protagonistas principales de esta historia son los directores y los astronautas del programa. Dada la cantidad de personas involucradas en este proyecto, se han seleccionada solo algunas personas que están activas en redes sociales y que han comentado acerca de esta misión. Aún no están confirmados los astronautas que tripularán las misiones Artemis II y III, pero ya existe un nómina de posibles astronautas que serían parte del programa. 

  • Diana Trujillo (@FromCalitoMars): Ingeniera aeroespacial, parte del equipo encargado del programa Andrómeda.
  • Jim Free (@JimFree): Administrador asociado de la NASA a cargo del desarrollo de sistemas de exploración.
  • Jessica Meir (@Astro_Jessica): Astronauta
  • Raja Chari (@Astro_Raja): Astronauta
  • Christine H. Koch (@Astro_Christina): Astronauta

Todos las personas vinculadas han ido posteando noticias acerca de los hitos relacionados a la misión Artemis I. La emoción predominante en sus post es entusiasmo, el cuál no ha declinado con los intentos fallidos de lanzamiento. Como bien saben las personas en la NASA, este es un proceso complicado y es necesario asegurarse que todo esté funcionando bien antes de poder tripular una misión. En general, tanto los astronautas como los directores usan un lenguaje más bien simple en redes sociales, libre de tecnicismos. Además, ellos en sus posteos sólo comentan las noticias alrededor de la misión, pero no entregan información oficial, ya que esta se pone en las cuentas oficiales de la NASA.

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">We got just as excited as you are. Last week we saw the <a href="https://twitter.com/NASAArtemis?ref_src=twsrc%5Etfw">@nasaartemis</a> Artemis I moon rocket and it hit us - We Are Going! Now less than 24 hrs until planned lift off!<br><br>Watch from NASA App or any network TV station. <a href="https://t.co/IWlJlSukvF">pic.twitter.com/IWlJlSukvF</a></p>— Christina H Koch (@Astro_Christina) <a href="https://twitter.com/Astro_Christina/status/1563891876301864962?ref_src=twsrc%5Etfw">August 28, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p lang="zxx" dir="ltr"><a href="https://t.co/rSBSjyxTiJ">pic.twitter.com/rSBSjyxTiJ</a></p>— Jim Free (@JimFree) <a href="https://twitter.com/JimFree/status/1564312263292493825?ref_src=twsrc%5Etfw">August 29, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/p/CiA2j85Oxmn/?utm_source=ig_embed&utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank">A post shared by Jessica Meir (@astro_jessica)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>
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Organizaciones

La principal organización vinculada es la NASA, desde donde proviene la información oficial de las misiones. Sin embargo, la NASA tiene muchas cuentas, por lo que aquí sólo se ha seleccionado la cuenta asociada al programa Artemis. Dado que la NASA entrega toda la información oficial, las noticias que emanan de sus distintas cuentas son lo que mueve el tema en redes sociales. Esto se ha visto especialmente cuando se han cancelado los intentos de lanzamiento y se han anunciado nuevas fechas. Todo el resto de las cuentas reaccionan a lo que la NASA dice, ya sea explicando la información en otros formatos, agregando información dependiendo de su área de conocimiento u opinando. 

  • NASA Artemis (@NASAArtemis y @nasaartemis): Cuenta oficial de la NASA para el programa Artemis. Entrega una mezcla de información para un público general, pero también para uno especializado.
  • Smithsonian Channel (@SmithsonianChan): Canal del Smithsonian. Han estado difundiendo información acerca del proyecto Artemis ya que pronto lanzarán un documental acerca de este programa. Así, esta organización difunde información en sus redes para un público general
  • Instituto Milenio de Astrofísica (@astrofisicamas): Esta organización en español se dedica a la difusión y la educación de la astronomía. Así, también ha estado informando acerca de la misión Artemis I para un público general, pero interesado en la astronomía. De esta forma, la información que entrega es un poco más profunda y con más detalles que otras organizaciones que informan de ciencia en general. 

Las organizaciones, al ser cuentas institucionales y no personales, no reflejan tantas emociones en sus posteos, y se centran principalmente en la información. Sin embargo, sí existe detrás de sus palabras un entusiasmo por esta misión. A lo largo de los distintos hitos no ha cambiado la forma en que postean, ni la emoción detrás. Predomina el uso de un lenguaje simple, a excepción de las redes de la NASA, en donde a veces se usa un lenguaje más técnico.

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Teams have reviewed the data from Monday's launch attempt of the <a href="https://twitter.com/hashtag/Artemis?src=hash&ref_src=twsrc%5Etfw">#Artemis</a> I mission and are moving forward with a second launch attempt on Sat., Sept. 3, with a two-hour launch window starting at 2:17 p.m. EDT (18:17 UTC). <a href="https://t.co/oDr5plGhqS">pic.twitter.com/oDr5plGhqS</a></p>— NASA Artemis (@NASAArtemis) <a href="https://twitter.com/NASAArtemis/status/1564744149231976449?ref_src=twsrc%5Etfw">August 30, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
<blockquote class="twitter-tweet"><p lang="en" dir="ltr">While <a href="https://twitter.com/hashtag/Artemis?src=hash&ref_src=twsrc%5Etfw">#Artemis</a> isn’t NASA’s first mission to the moon, it marks a new chapter in space exploration. See how astronauts and scientists are bringing humans closer to life outside of Earth. Project Artemis: Back to the Moon reairs tonight at 10 PM. <a href="https://t.co/nLoZHOiEfr">pic.twitter.com/nLoZHOiEfr</a></p>— Smithsonian Channel (@SmithsonianChan) <a href="https://twitter.com/SmithsonianChan/status/1566803509277859843?ref_src=twsrc%5Etfw">September 5, 2022</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
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Personas Clave

Las siguientes personas tienen un número considerable de seguidores y han comentado acerca de la misión a lo largo del tiempo en redes sociales. A pesar de que no son las únicas que divulgan y explican las noticias de la misión Artemis, son un ejemplo de las personas que se dedican a la divulgación científica a través de redes sociales.

  • Teresa Paneque, 148k seguidores (@terepaneque): Científica y divulgadora de astronomía, Teresa ha explicado las noticias en relación a la misión Artemis I para un público general desde su área de conocimiento.
  • Camille Elizabeth, 102k seguidores (@thegalacticgal): Ingeniería aeroespacial y divulgadora científica, Camille ha cubierto y explicado las noticias en relación a la misión Artemis desde Estados Unidos. Explica para un público más bien general, aunque incluyendo detalles técnicos a veces. 
  • Bernardita Ried, 15k seguidores (@bernarditaried): Astrónoma y Física, aparece en medios tradicionales de televisión explicando noticias de astronomía. En redes sociales suele publicar menos, usualmente sólo reposteando sus apariciones en televisión. 

Al igual que las personas vinculadas, la emoción que predomina en sus posteos es la de entusiasmo, el cual no ha declinado después de los dos lanzamientos fallidos. Las tres han comentado los distintos hitos de la misión Artemis, en general en formato de video. Sus videos se caracterizan por usar un lenguaje simple, libre de tecnicismos, al igual que las cuentas mencionadas en las secciones anteriores. Sin embargo, Teresa Paneque y Camille Elizabeth se diferencian por usar un lenguaje coloquial y cercano a sus seguidores, fomentando la interacción con ellos. A diferencia, Bernardita Reid no hace esto, probablemente porque su contenido no esta diseñado con las redes sociales en mente.

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<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/ChsZgN8F8c_/?utm_source=ig_embed&utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/ChsZgN8F8c_/?utm_source=ig_embed&utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;"></div> <div style=" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;"></div></div></div><div style="padding: 19% 0;"></div> <div style="display:block; height:50px; margin:0 auto 12px; width:50px;"><svg width="50px" height="50px" viewBox="0 0 60 60" version="1.1" xmlns="https://www.w3.org/2000/svg" xmlns:xlink="https://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g transform="translate(-511.000000, -20.000000)" fill="#000000"><g><path d="M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631"></path></g></g></g></svg></div><div style="padding-top: 8px;"> <div style=" color:#3897f0; 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Medios

Aquí se incluyen medios generalistas y especializados, tanto en inglés como en español. Los medios generalistas han prestado más atención a los hitos más significativos, en especial al primer intento de lanzamiento, mientras que los medios especialistas han hecho una cobertura más minuciosa de la misión. 

Ambos medios generalistas cubrieron el primer intento de lanzamiento con varias noticias. El New York Times publicó algunas noticias respecto al segundo lanzamiento en redes sociales, pero La Tercera no. Así, se puede ver cómo los medios generalistas han perdido el interés (momentáneamente) en esta misión, y solo cubren los hechos más importantes. El lenguaje que usan en redes sociales para cubrir estas notas es muy parecido al lenguaje que usan en general. La única excepción es que La Tercera ha usado emojis en sus posteos respecto a esto, como lo tiende a hacer con sus notas de ciencia.

Por otro lado, los medios especializados han cubierto todos los hechos y le han hecho un seguimiento a estas noticias. Esto se debe a que en este momento, el lanzamiento de la misión Artemis I es una de las noticias más importantes, junto a otras como las imágenes del telescopio James-Webb. Dado que estos medios están especializados en noticias de astronomía y astrofísica, su cobertura ha sido más minuciosa. La cobertura de Frontera Espacial, que es un medio independiente dedicado a cubrir este tipo de noticias, se caracteriza por usar un lenguaje simple y coloquial, además de fomentar la interacción con sus seguidores. Por otro lado, Space.com es el medio más grande especializado en noticias de astronomía y astrofísica y usa un lenguaje mucho más técnico para cubrir sus noticias. Además, este último medio realiza una cobertura mucho más minuciosa, publicando a veces varias noticias al día respecto a la misión.

<blockquote class="twitter-tweet" data-partner="tweetdeck"><p lang="en" dir="ltr">Before NASA can send astronauts back to the moon, it needs a successful test flight of a giant rocket built with lunar missions in mind. The first launch attempt comes on Monday morning.<br><br>Here’s what you need to know about the mission, Artemis I. <a href="https://t.co/YSml6aTuvP">https://t.co/YSml6aTuvP</a></p>— The New York Times (@nytimes) <a href="https://twitter.com/nytimes/status/1564198941230505986?ref_src=twsrc%5Etfw">August 29, 2022</a></blockquote><!-- [et_pb_line_break_holder] --><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script><!-- [et_pb_line_break_holder] -->
<blockquote class="twitter-tweet" data-partner="tweetdeck"><p lang="en" dir="ltr">NASA begins fueling SLS rocket for Artemis 1 moon mission launch <a href="https://t.co/MK6rWSDfNY">https://t.co/MK6rWSDfNY</a> <a href="https://t.co/yWDApEIFZ2">pic.twitter.com/yWDApEIFZ2</a></p>— SPACE.com (@SPACEdotcom) <a href="https://twitter.com/SPACEdotcom/status/1564139472975011841?ref_src=twsrc%5Etfw">August 29, 2022</a></blockquote><!-- [et_pb_line_break_holder] --><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script><!-- [et_pb_line_break_holder] -->
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